This was the first massive initiative that introduced Early Childhood Development (ECD) to the Latin American society. The strategy consisted of two parallel concerts in Mexico and Argentina, seeking to raise awareness about the importance of ECD and to encourage people and governments to support early childhood in the Region.
Several artists participated in the two concerts, bringing together more than 400,000 spectators!
Among these artists were:
Shakira, Aleks Syntek, Alejandro Lerner, Alejandro Sanz, Ana Torroja, Babasonicos, Calle 13, Chayanne, David Bisbal, Diego Torres, Emmanuel, Fito Páez, Gustavo Cerati, Jorge Drexler, Juan Luis Guerra, Lucero, La Portuaria, Miguel Bosé, Maná, Mercedes Sosa, Paulina Rubio, Pedro Aznar, Ricardo Montaner, Ricky Martin, Tania Libertad, Tigres del Norte and Timbiriche.