ALAS is a movement dedicated to the children in Latin America. Founded by Latin America's most influential artists, intellectuals and business leaders, this unique non-profit organization strives to launch a new social movement that will generate a collective commitment to comprehensive Early Childhood Development programs for the children in Latin America.

Latin America has 54 million children age 5 and under and no less than 32 million of them are currently living in poverty. A catalyst for change, ALAS will work to improve the children's lives by creating a social movement that delivers effective health, education and nutritional programs during their most influential years of development through comprehensive Early Childhood Development.